Whilst in London earlier this year, I managed to visit Somerset House for their Valentino: Master of Couture show, which was an amazing exhibition to see. (Although this is not technically research I have undertaken in third year, I feel that this is something of relevance that I went to see and so will be using it for this brief.)
Being able to see all of the gowns up close was really special, as well as intimidating because of the level of craft and graft that goes into making them.
Some of his most famous designs were on display, including the Oscar gown Julia Roberts wore, and there were also, I have to say, some not so lovely dresses to see...the jungle/safari sub collection was not one I took time to stand and stare at. The whole show was really well put together, despite being quite a small space to show in. I wasn't allowed to take images in the exhibition so these have been sourced from online.
The way that the exhibition space was laid out and created was a perfect reflection of Valentino as a designer: elegant, classic and beautiful. Everything felt very luxe but not massively overstated, and in particular the space downstairs where magazine spreads, sketches and show invitations were being displayed felt very refined, with an effective use of space and organisation, which I suppose meant that the designs and sketches did not become overpowered by the design of the space.
Studio Frith are responsible for the design of the exhibition graphics, the catalogue and the identity. They created a bespoke typeface for the exhibition, which was used throughout, and was particularly striking when it was used on the walls to show the timeline of Valentino. They also created a die cut invitation for the private show viewing, which made clever reference to the rose, Valentino's emblem.
To make subtle reference to Valentino's craft, they also used pattern paper and pins to display exhibition information.
A catalogue was also created and sold for the exhibition, which features the bespoke typeface and some beautiful images, laid out in a very simple yet elegant way.
images and information sourced from http://www.creativereview.co.uk/cr-blog/2012/december/valentino-master-of-couture
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