These are examples of the graphic design and copywriting currently available on the Oasis site. As you can see, the graphic design is very youthful, almost a little cheesy and dated in its design, particularly in comparison to similar brands who are now employing a much more contemporary, pared back design, whilst still using interesting, clever copy. The copy available on the site is very playful and enthusiastic, but again it feels a little confused as to who the clothing should be aimed at. 
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