Thursday 21 November 2013

Brief 12: Initial Copy Ideas

I have attempted to get down some very rough ideas for the Oasis copywriting brief so that I can build upon these initial ideas and have people critique them so that I have a better idea of where to head. I have tried to use copy and the same light hearted, feminine tone of voice that they described in their brief, and reinforcing the message that it is a fashion brand. The brief requires copy for each of their proposed 'messages', which I have put into an order so that it's easy to follow.


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