I am currently in the process of setting up the online store for selling the Christmas cards, and I have chosen Etsy as it was free to set up the shop. You do however, have to pay a listing fee and paypal transaction fees and so the price of the cards has had to be adjusted so that I can cover these costs and still make a decent amount. In all, the process has been very simple, but I am having to make sure that I provide enough information to cover my back in terms of returns and refunds, and the description of the cards. Below are screenshots of the way Etsy require you to set up the store. 
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