Brief 12: Fashion Graphics

Examples of fashion graphics, both from high end brands and high street retailers. What is apparent in all these outcomes is the focus on finish, as well the employment of strong typography and often, colour.

Brief 12: Gabriel Stokes

Gabriel Stokes is a graphic designer who has worked with global fashion brand Topshop on a number of occasions, creating print collateral for special events organised and promoted by Topshop, including London Fashion Week. Her work is consistently strong and reflective of the Topshop brand: fashion forward, trend aware and focussed on quality in both the design and finish. As well as creating publications and postcards, she has also explored different formats and finishes to ensure that Topshop's graphic design is on a par with its fashion output.

Brief 12: Brand Research

I've decided to look for inspiration from other popular high street stores, to look at how they phrase their copy and the general tone of voice they all employ. From looking at all the examples, they seem to have a very similar tone of voice, and use similar phrases, employing humour, play on words and popular culture references. In terms of visualising the voice of their brand, Joy and Urban Outfitters feels a little more playful, colourful and youthful, whilst the style of Topshop and Warehouse feels a little more pared down, cooler and sleeker. Joy the Store

Urban Outfitters

Topshop

Warehouse

Brief 12: Online Copy

These are examples of the graphic design and copywriting currently available on the Oasis site. As you can see, the graphic design is very youthful, almost a little cheesy and dated in its design, particularly in comparison to similar brands who are now employing a much more contemporary, pared back design, whilst still using interesting, clever copy. The copy available on the site is very playful and enthusiastic, but again it feels a little confused as to who the clothing should be aimed at.