After having a think more about the design of the labels and the packaging in general, we decided firstly that the patterns should be printed onto a white stock and made smaller so that they wrap around the bottles more easily. As our brand is supposed to be inspired by travel, we also decided that it would be more appropriate for the labels to be designed as luggage tags as they relate far more successfully to the brand's ethos. We want to print two labels and attach them together, one for the logo mark and one for the actual information. We have tried to design it in a similar style to a proper luggage tag, using references such as the destination/origin of the product. We are going to screen print the labels gold onto a textured stock for a more luxurious feel that makes the packaging seem more desirable.
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