Having researched into other light festivals as well as considering what we already know from the briefing, we have brainstormed ideas that we want to pursue with regards to the branding and identity of the Winterlight Festival.
Incorporate the use of light into the designs, such as the logo. Logo to represent light/play with light iconography/symbols/scientific light?
Use light in the actual designs/methods we use to produce everything/design finishes?
Make our outcomes interactive somehow to make it more appealing to families
We want to research into how you can use light in design so that our outcomes will stand out and will create interest in the festival when we begin promoting it.
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