Monday 3 March 2014

Brief 15: Visuals Development

We have now chosen a typeface we are going to use on the proposed products for the end of year show. We wanted a strong, san serif typeface that had enough impact to work with the balloon imagery. We have gone for Proxima Nova Bold, a wide typeface that still seems quite neutral and would therefore appeal to a lot of people. 



These are the colour swatches we would propose to use should we picked and be able to properly create the balloon installation. 

 

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