Brief 12: Final Layout and Net to be Printed.

This is the layout of the copy on the inside of the folder.

The full net

The net will be printed onto a pale pink card stock, with type printed with one of the contrasting swatches I have been working with throughout this brief. The inside of the net will also be printed with a block of this contrasting swatch to provide some visual contrast to the inside of the folder.

Brief 12: Folder Type Experimentation

Having created the net for the folder, I now need to add copy to the inside of the folder. I want it to be laid out quite simply, and will be using the same typeface that I have used throughout the other visual resolutions.

Here are the experimentations with the layout of the type. 

Brief 12: Further Development

I have decided to return to this brief after some time away from it to fully resolve it. I need to print everything out, have it photographed nicely and then create the design boards required for submission by YCN. I also intend to send the physical work to YCN as a little package to give them a better idea of the concept.

As well as printing out both the creative copy guidelines and the postcards, I thought it would be a good idea to create a little envelope/folder for both things to go in, so that it looks more fully resolved.
The folder will open up from the side, and will be closed with a string tie, to add a more tactile and luxe feel to the folder.

This is an example of the string tie format I intend to use.

This is an attempted mock up of the folder.

How the folder looks drawn up in illustrator.

There will be a small bit of copy included on the inside of the folder, and the front of the folder will include the logo. 

 


 

Brief 3: Music Website Research

Brief 3: Further Logo Developments

After having a chat with Brian on Tuesday, he suggested playing with the logo in order to make it seem more broken/off to fit in with the concept. I've experimented with breaking up the main logo in order to see if it would work.

I intend to ask my peers what they think of these experimentations, and then decide on the final logos by this weekend. 

Brief 3: Heartbroken Song Research

From Billboard.com

"Love The Way You Lie" (2010)

Eminem feat. Rihanna

Most Heartbreaking Lyric: "Just gonna stand there and watch me burn? / That's alright because I like the way it hurts / Just gonna stand there and hear me cry? That's alright because I love the way you lie."

29

"Cathy's Clown" (1960)

The Everly Brothers

Most Heartbreaking Lyric: "When you see me shed a tear and you know that it's sincere / Dont you think it's kinda sad that you're treating me so bad? / Or don't you even care?"

28

"Need You Now" (2009)

Lady Antebellum

Most Heartbreaking Lyric: "Another shot of whiskey can't stop looking at the door / wishing you'd come sweeping in the way you did before. / And I wonder if I ever cross your mind. / For me it happens all the time."

27

"Smoke Gets In Your Eyes" (1958)

The Platters

Most Heartbreaking Lyric: Now laughing friends deride / tears I can not hide / Oh, so I smile and say / When a lovely flame dies / smoke gets in your eyes."

26

"It Must Have Been Love" (1990)

Roxette

Most Heartbreaking Lyric: It must have been love, but it's over now. / It must have been good, but I lost it somehow / It must have been love, but it's over now. / From the moment we touched till the time had run out."

25

"Love Takes Time" (1990)

Mariah Carey

Most Heartbreaking Lyric: "Couldn't see that I was blind to let you go? / I can't escape the pain inside / Cause love takes time / I don't wanna be here, I don't wanna be here alone."

24

"Big Girls Don't Cry" (1962)

The 4 Seasons

Most Heartbreaking Lyric: "(Silly girl) 'Shame on You, you're crying in bed? / (Silly girl) 'Shame on you, you told me lies!' Big girls do cry."

23

"Maggie May" (1971)

Rod Stewart

Most Heartbreaking Lyric: "I know I keep you amused but I feel I'm being used. / Oh Maggie, I couldn't have tried anymore. / You lured me away from home just to save you from being alone / You stole my heart and that's what really hurt."

22

"Careless Whisper" (1985)

Wham! Feat. George Michael

Most Heartbreaking Lyric: "I should have known better than to cheat a friend / and waste a chance that I've been given. / So I'm never gonna dance again / the way I danced with you."

21

"Total Eclipse of the Heart" (1983)

Bonnie Tyler

Most Heartbreaking Lyric: "Once upon a time I was falling in love. / Now I'm only falling apart. / There's nothing I can do / total eclipse of the heart."

"Irreplaceable" (2006)

Beyonce

Most Heartbreaking Lyric: "So since I'm not your everything (irreplaceable) / How about I'll be nothing? / Nothing at all to you. / Baby I won't shed a tear for you / I won't lose a wink of sleep / Cause the truth of the matter is / replacing you is so easy"

19

"I'm Sorry" (1960)

Brenda Lee

Most Heartbreaking Lyric: "I'm sorry, so sorry / that I was such a fool. / I didn't know / love could be so cruel. / ¨Oh, uh-oh. Oh, yes"

18

"Burn" (2004)

Usher

Most Heartbreaking Lyric: "Think it's best we go our separate ways. / Tell me why I should stay in this relationship / when I'm hurting baby, I ain't happy baby? / Plus theres so many other things I gotta deal with. / I think that you should let it burn."

17

"Alone Again (Naturally)" (1972)

Gilbert O'Sullivan

Most Heart Breaking Lyric: "When you're shattered / left standing in the lurch at a church / Were people saying, 'My God, that's tough / She stood him up. / No point in us remaining. / We may as well go home' / As I did on my own / Alone again, naturally."

16

"Nobody Knows" (1995)

The Tony Rich Project

Most Heartbreaking Lyric: "I carry a smile when I'm broken in two. / And I'm nobody without someone like you. / I'm trembling at night and nobody knows it but me."

15

"Foolish" (2002)

Ashanti

Most Heartbreaking Lyric: "Baby why you hurt me leave me and desert me? / Boy, I gave you all my heart and all you do is tear it up."

14

"I Will Survive" (1978)

Gloria Gaynor

Most Heartbreaking Lyric: "It took all the strength I had not to fall apart. / Kept trying hard to mend the pieces of my broken heart. / And I spent oh so many nights just feeling sorry for myself. / I used to cry / now I hold my head up high."

13

"Big Girls Don't Cry" (2007)

Fergie

Most Heartbreaking Lyric: "The path that I'm walkin' I must go alone. / I must take the baby steps 'til I'm full grown, full grown. / Fairy tales don't always have a happy ending, do they? / And I foresee the dark ahead if I stay."

12

"Nothing Compares 2 U" (1990)

Sinead O'Connor

Most Heartbreaking Lyric: "It's been so lonely without you here / Like a bird without a song. / Nothing can stop these lonely tears from falling. / Tell me baby, where did I go wrong?"

11

"You're So Vain" (1972)

Carly Simon

Most Heart Breaking Lyric: "You said that we made such a pretty pair / and that you would never leave. / But you gave away the things you loved and one of them was me."

"I Will Always Love You" (1992)

Whitney Houston

Most Heartbreaking Lyric: "Bittersweet memories / that is all I'm taking with me. / So goodbye. Please don't cry. / We both know I'm not what you need."

9

"I Heard It Through The Grapevine" (1968)

Marvin Gaye

Most Heartbreaking Lyric: "I know that a man ain't supposed to cry, but these tears I can't hold inside. / Losing you would end my life you see, cause you mean that much to me."

8

"The Sign" (1993)

Ace Of Base

Most Heartbreaking Lyric: "How can a person like me care for you? / Why do I bother when you're not the one for me? / Is enough enough?"

7

"Apologize" (2006)

Timbaland feat. OneRepublic

Most Heartbreaking Lyric: "You tell me that you need me then you go and cut me down. / But wait, you tell me that you're sorry. / Didn't think I'd turn around and say / that it's too late to apologize. It's too late."

6

"Rolling In The Deep" (2010)

Adele

Most Heartbreaking Lyric: "We could have had it all, / rolling in the deep. / You had my heart inside of your hand / and you played it to the beat."

5

"End Of The Road" (1992)

Boyz II Men

Most Heartbreaking Lyric: "When I can't sleep at night without holding you tight. / Girl, each time I try I just break down and cry. / Pain in my head. Oh, I'd rather be dead, / spinning around and around."

4

"Every Breath You Take" (1983)

The Police

Most Heartbreaking Lyric: "Since you've gone I've been lost without a trace. / I dream at night, I can only see your face. / I look around but it's you I can't replace."

3

"Foolish Games" (1997)

Jewel

Most Heartbreaking Lyric: "These foolish games are tearing me apart. / And your thoughtless words are breaking my heart. / You're breaking my heart."

2

"Un-Break My Heart" (1996)

Toni Braxton

Most Heartbreaking Lyric: "Un-break my heart. / Say you'll love me again. / Undo this hurt you caused when you walked out the door / and walked out of my life."

1

"We Belong Together" (2005)

Mariah Carey

Most Heartbreaking Lyric: "The pain reflected in this song ain't even half of what I'm feeling inside. / I need you, need you back in my life, baby. / We belong together."