Brief 10: Pen Pal Booklet

Myself and Hannah wanted to create a booklet that would be distributed with the pack to help educate the audience about pen pals and inform them of what goes into writing a letter to a pen pal, with suggestions about questions to ask and the importance of having one. Hannah wrote all the copy and created the pattern for the front and back of the booklet, whilst I got on with designing the inside of the booklet. I decided to use the turquoise from our palette, as it was bold enough to be eye catching, and also fairly neutral and would therefore appeal to both a male and female younger audience. We added illustrations from our initial drawings to make the pages more fun and exciting to read, and we kept the layout simple so that it was easy to read for a young audience.

Brief 10: Envelopes Ordered

Unfortunately the envelopes that we printed for the brief turned out to be a bit of a disaster, as the stock was too thick to cut ourselves we used the laser cutter, but the net was too small and the laser cutter left the white stock in a bit of a mess. 

Myself and Hannah decided that it would be more beneficial for our final outcomes to buy some nicely designed and finished envelopes online. We have ordered these from an Etsy store so fingers crossed they get here before the deadline or that's a tenner wasted. I think that the manila colour will work well against the bright colours of our designs, and the string tie function adds visual interest and also provides more of an interactive element for the audience.  

Brief 12: YCN Boards

The boards submitted to YCN for the Oasis brief.

New Brief 9: Dust Jackets

After discussing the covers with my peers, I have decided to scrap the silver foil concept as it does not work as well visually or conceptually as the other three covers, and I can still present these as a series, just as a trio.To ensure that there is cohesion throughout, there is a limited colour palette of black, white and greys, as well as the use of one font family: Domaine. For the back covers there is also the use of minimal text from the blurb which reads 'What have we done to each other?'. I think this works well as it heightens and emphasises the thriller aspect of the book. Two are image based, and one is type based but would be finished with a spot UV/black foil to make it disappear into the black whilst still being readable when in light. I decided to create dust jackets as I felt that this would be a compromise between the quality of a hardback as well as being easier to print and technically more viable and realistic in a commercial environment. The important information can be displayed on the inside flaps of the dust jackets and therefore they do not distract from the bold visuals. 

Brief 10: Printing

Me and Hannah have decided to print as we go along, as this means that we can see if we've made any errors before it's too late, and also takes the pressure off doing it in smaller bits as opposed to one big job at the end of the brief. These are just a couple of images of some products printing with James, including the stickers, which we both agreed have come out really well.

Stickers 

Letters and Envelopes

Brief 12: Mock Ups of the Final Products

As I feel I will not be able to print the postcards to the standard I want, I have decided that it is more appropriate for this brief to simply mock everything up, as it is a competition brief and all they require is proposals. Here are all the products I have created for the brief. 

Front of Postcards

Back of Postcards

Mock Up Example of Postcards

Mock Up of Web Use

Brand Guidelines

Example of In Store Ipad

Brief 5: Printed Labels

Today we went down to James to see how the labels I had designed would look when printed. Unfortunately when printing onto the clear vinyl and attempting to apply it to the bottles we have purchased, the size of the labels is slightly too big and ruches quite obviously, making the packaging look messy. We also felt that the label designs looked strange on clear vinyl and would look better developed further.

Brief 10: Bellyband

Hannah has been working on the belly band for the stationery set. We have incorporated bright colours and a selection of our illustrations to create visual interest and make the stationery set seem exciting to our target audience of primary school children.

DC Publication: Tip Ins Development

As the tip ins are half the size of the A5 pages and will need perfect binding, I have to create them with an extra large margin to allow for the space taken up once it is bound. I wanted the tip ins to be quite simple but stylish, and so I have used minimal text on the front to allow for impact with the designer/publisher name, whilst there is information to the back of the tip ins that provides information. I will be printing them in three different pastel colours to differentiate between the separate sections of the publication.