Brief 6: Primary Research

I went to Booths to photograph their range of gins, vodkas and rums. They have a wide selection of gin and vodka, less so with the rum. I photographed packaging that I felt reflected our ideas for the High Spirits brief: luxe and high quality. What I did notice from researching into the packaging already out there is that many of the bottles use foiling and metallic colours to set themselves apart from the cheaper brands, and the bottles used were more unusually shaped, again to distinguish themselves and make their products more desirable. The heritage brands had much busier labels, whilst the more contemporary brands used sans serif typography and a more minimalist approach.