Brief 6: Logo Design ideas

Me and Lisa made a lot of progress with our logo designs today, evaluating both our efforts and deciding what direction to take next, which was really useful and we managed to get a lot more ideas down for the next few weeks. We are also sticking to our time plan at the moment which is always a plus.

The logos that we experimented with ended up using the motif of a ladder to signify the high in high spirits, which I think works more than my first idea of a kite because the shape was quite burdensome to use in the end. We have also incorporated the serif and sans serif typefaces to relate to our desire to make this brand traditional with a modern twist. We want it to look very luxe to aim at our target market, which is why we have chosen metallic colours, which we ideally want to foil onto our business cards and packaging, as well as creating a stamp.

 The idea for the business card to be created in cork and as a circular coaster came from Lisa, as this creates a distinction between us and other brands, as well as being a useful promotional product. We intend to use cork as an element of our designs, and we are going to try and source some that looks a little more sophisticated such as the pattern we have on our development boards.