Brief 12: Postcards

Having now abandoned the illustrative approach that I was going to take due to it being too time consuming for what was meant to be a shorter brief, I have been able to develop this brief quickly using type and photographic images. I felt like the most successful in store format for getting this copy across to the consumer would be in the form of nicely printed postcards that the customer can read in store and even take away with them. If packaged nicely, they could also be sent out as mailers to Oasis customers.
I think that having just the type on the front of the postcard gives it more immediate impact and leaves the focus solely on the copy which is the most important part of the brief anyway, and then the back of the postcard includes more potential copy which could be used by Oasis to further their messages. All of the cards use language that is not season specific and therefore fulfils the Oasis brief's wish to be able to use the copy all year round. I have tried to find playful images that work with and relate to the copy, however if this was being properly executed by Oasis themselves they would more than likely have to take their own photographs. The use of two colours in the type and the imagery was to make the designs simple and consistent, and I believe that the colours chosen all reflect the Oasis girl and work well as a set.